Project description
The project "Development of neighbouring countries joining waterway for sustainable tourism and cooperation" is implemented by Association “Nemuno euroregionas” (until November 1, 2021, Public institution Nemunas Euroregion Marijampolė bureau was the partner of the project), Polish Association "Euroregion Niemen" and State enterprice Lithuanian Inland Waterways Directorate. It is partially financed by the Lietuva-Polska cross-border cooperation program of 2014-2020, and partners. The estimated duration of the project is from November 1 to July 31, 2022.
The main goal of this project is to create a waterway (route) connecting Lithuania and Poland on the Augustow Canal and the Nemunas River in order to promote safer tourism and popularize sustainable natural and cultural heritage sites, increase tourism flows and longer stays of tourists in the border region, and accelerate the recovery of tourism after the pandemic.
It is planned to achieve this through the implementation of several main activities:
To strengthen the theoretical and practical management and first aid skills of the tourism sector (1 start-up meeting - 30 participants; 16 group trainings for those who want to start/develop water tourism or work in it - 240 participants; 2 pilot courses - 40 participants; 1 promotional tour from Augustów to Birštonas (canal and river) - 40 + 20 participants);
Improve awareness, safety and attractiveness of the waterway route environment (prepare 1 electronic navigation map, 1 integrated website system with 1 electronic publication and 1 map, purchase 2 units of equipment for monitoring the river bed and its changes)
In order to have larger groups and flows of travellers in the region and to have more tourism companies able to serve them, it is planned to increase the number of persons with ship captain's certificates, as business companies will have the opportunity to safely invest in the purchase of new ships or boats and opportunities to employ those captains, or in case if people will buy or rent boats and expand their individual activities and sources of income by themselves after receiving the ship's captain certificates.
During the execution of the project, project management, information, publicity, and completion activities will be implemented. Promotional material with information about the project and the program will be created and distributed, 6 articles will be printed in the regional press (4 in the Lithuanian press and 2 - in the Polish press), 4 electronic newsletters will be prepared, 1 video and 1 trailer of the video, 10 mini-films, 1 map (3000 copies), 1 integrated website system with 1 electronic guide attached (with an electronic navigation map), 1 social network profile, 200 promotional (advertising) 200 waterproof bags, 200 sets of raincoats and caps, 500 protective face masks - respirators will be made and distributed at project events to participants and border visitors.
The project will promote long-term cross-border cooperation in water tourism and related tourism sectors, will ensure a longer and safer stay of tourists spending larger amount of funds for accommodation and other services in the region.
Implementation period of the project is 21 months. The total value of the project is 190 354.95 euros, of which the amount of support is 161 801.69 euros.